Coffee Bliss Café
Overview
Coffee Bliss Café is a trendy coffee shop located in the heart of Bangkok, offering specialty coffee, artisanal pastries, and a cozy ambiance for both locals and tourists. The café prides itself on its high-quality ingredients, sustainable sourcing, and unique customer experience.
Goals
- Increase foot traffic to the café.
- Build a strong online presence to attract both locals and international visitors.
- Boost sales through online ordering and delivery platforms.
Our Approach
Brand Identity Revamp
- Developed a modern and cohesive brand identity, including a refreshed logo, color palette, and brand voice.
- Highlighted their focus on sustainability and premium quality in all visuals and messaging.
Social Media Strategy
- Created and executed a content calendar showcasing their signature drinks, seasonal offerings, and behind-the-scenes stories.
- Partnered with local influencers to drive awareness and attract a younger demographic.
Performance Marketing
- Ran targeted ads on Facebook and Instagram to promote special promotions, events, and new menu items.
- Utilized Google Ads to capture high-intent local searches like “best coffee shop in Bangkok.”
Website Optimization
- Designed a mobile-friendly website with an online ordering system for takeout and delivery.
- Integrated SEO strategies to improve their visibility for keywords like “sustainable coffee Bangkok.”
Customer Engagement
- Implemented a loyalty program that rewards repeat customers with discounts and exclusive perks.
- Introduced interactive campaigns, such as a “Design Your Coffee” contest, to foster community engagement.
Results
- 25% increase in foot traffic within 6 months.
- 50% growth in online orders through the website and delivery platforms.
- 4x return on ad spend (ROAS) from social media and Google Ads campaigns.
- Established a loyal customer base, with over 1,000 members joining the loyalty program within the first quarter.
Client Testimonial
“Working with Cake Ads has transformed our business. Their creative strategies brought our brand to life and helped us connect with our audience in a meaningful way. We’ve never been busier!”
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