Green Harvest Farm
Overview
Green Harvest Farm is a family-run organic vegetable farm based in Chiang Mai, specializing in delivering fresh, pesticide-free produce directly to customers. With a commitment to sustainability and community, the farm caters to health-conscious individuals, restaurants, and retailers across Thailand.
Goals
- Build an online presence to attract urban customers, including expatriates and health-conscious families.
- Streamline the order and delivery process for fresh produce.
- Educate customers about the benefits of organic farming and fresh vegetables.
Our Approach
Brand Positioning
- Developed a unique brand identity focusing on the farm’s organic and sustainable practices.
- Highlighted the farm-to-table experience, emphasizing freshness and quality.
E-Commerce Website
- Designed a user-friendly website with an easy-to-navigate online store.
- Integrated features like subscription boxes, customizable orders, and secure payment options.
Social Media Marketing
- Created engaging content to showcase the farm’s story, produce variety, and health benefits of organic vegetables.
- Launched weekly recipe posts and tips for using fresh produce, boosting engagement.
Performance Marketing
- Ran targeted Facebook and Instagram ads to reach families, restaurants, and expats in major Thai cities.
- Leveraged Google Ads for local search terms like “organic vegetables delivery Thailand.”
Customer Retention
- Developed a subscription program offering regular delivery of fresh produce at discounted rates.
- Introduced a referral program, rewarding existing customers for bringing in new ones.
Results
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